Strong roots and a clear vision for tomorrow

Since our foundation in 1905, we have grown from a small soap manufacturer to become the leading hygiene specialist in Austria with 20,000 customers from all industries. With our own research & development and production at our main site in Zirl, we ensure innovation and quality made in Austria.

Values as the basis for success

Our success is based on our values, which have remained the same over the years. They define us to our core, what we believe in, what we stand for.

Eien Gruppe von Menschen vor einem Gebäude mit der Aufschrift

Hygiene that makes you feel good

Our vision is the source of all our developments: Designing hygiene for well-being.

This can only be achieved with systems that are safe to use, with harmless raw materials and with a corporate culture that focuses on relationships based on partnership.

Mann mit pinkem Kanister.

Systematic hygiene

As a full-service provider, we take a holistic approach to hygiene – with sophisticated systems that cover all areas of cleaning: high-quality products, optimised processes, regular training and comprehensive service.

Mitarbeiter mit einer SDG-Flagge.

Responsibility in practice

As a company, we are part of society and therefore have a responsibility towards people and the environment.

We fulfil this responsibility on a daily basis with our sustainability strategy based on the 17 Sustainable Development Goals.

Frau mit Reagenzglas.

Ongoing innovation

How can we make everyday cleaning easier for our customers?This question drives us to constantly come up with new hygiene innovations and to keep on developing.

The future of hygiene is being created at the hollu research & development centre in Zirl.

Ein großes Gebäude mit einer Stadt im Hintergrund.

Commitment to the region

We see our production and innovation centre in Zirl as a clear commitment to our home region of Tyrol. That's where we come from, that's where we belong!

We are developing our region sustainably in close cooperation with politics and business.

Zwei Menschen reichen sich die Hand.

Focus on people

We believe in working together. That you can achieve more together. That's why it's very important to us to work in partnership with people as equals and to treat everyone with respect and appreciation.

Eien Gruppe von Menschen vor einem Gebäude mit der Aufschrift

Hygiene that makes you feel good

Our vision is the source of all our developments: Designing hygiene for well-being.

This can only be achieved with systems that are safe to use, with harmless raw materials and with a corporate culture that focuses on relationships based on partnership.

Mann mit pinkem Kanister.

Systematic hygiene

As a full-service provider, we take a holistic approach to hygiene – with sophisticated systems that cover all areas of cleaning: high-quality products, optimised processes, regular training and comprehensive service.

Mitarbeiter mit einer SDG-Flagge.

Responsibility in practice

As a company, we are part of society and therefore have a responsibility towards people and the environment.

We fulfil this responsibility on a daily basis with our sustainability strategy based on the 17 Sustainable Development Goals.

Frau mit Reagenzglas.

Ongoing innovation

How can we make everyday cleaning easier for our customers?This question drives us to constantly come up with new hygiene innovations and to keep on developing.

The future of hygiene is being created at the hollu research & development centre in Zirl.

Ein großes Gebäude mit einer Stadt im Hintergrund.

Commitment to the region

We see our production and innovation centre in Zirl as a clear commitment to our home region of Tyrol. That's where we come from, that's where we belong!

We are developing our region sustainably in close cooperation with politics and business.

Zwei Menschen reichen sich die Hand.

Focus on people

We believe in working together. That you can achieve more together. That's why it's very important to us to work in partnership with people as equals and to treat everyone with respect and appreciation.

hollu in figures

employees who devise hygiene measures to make you feel good.

quality products for first-class cleanliness.

tonnes of cleaning agents are produced every year.

customers from all industries rely on hollu.
We are proud that we are able to contribute to the development of our region as an important employer & trendsetter. Werner Holluschek and Simon Meinschad Owner and Managing Director

Our history

We have written our success story with far-sighted decision-making, strong values and a great team, and look forward to future challenges.

1905

In the beginning there was soap. And Julius Holluschek. Our founding father started with a small soap boiling business in Innsbruck. His diligence, courage and entrepreneurial spirit make him a role model for us to this day.

1948

The manufacture of new products and the positive business development necessitates the expansion of the factory premises at the founding location in Innsbruck.

1971

This success means that there is no longer enough space available at the founding location. Production and logistics are therefore relocated to the current company site in Zirl.

1973

We expand throughout Austria and supply customers from all industries. We employ 80 people.

1984

We develop one of the first phosphate-free detergents. The prelude to the ecological orientation of our product range.

1996

In order to expand our business activities in Italy, we take over Relavit International GmbH in Laives, Bolzano.

1999

We are awarded the Austrian national coat of arms, an honour that we are still proud of today as a family business with local research & development and production.

2000

We expand our expertise in surface cleaning with the acquisition of gruber Reinigungstechnik GmbH. We employ 230 people and generate an annual turnover of over €25 million.

2009

We develop a system to significantly reduce the pH value in products while maintaining the same cleaning performance. We are awarded the Austrian Ecolabel for this.

2012

Under the name hollueco, we create a wide range of cleaning products based on renewable raw materials comprising over 60 products.

2016

We are awarded the European Union's EMAS certification – one of the world's most demanding seals of approval for sustainable environmental management.

2018

We take responsibility at all levels and firmly embed the 17 Sustainable Development Goals (SDGs) in our corporate strategy.

2020

After intensive development work, our NOA software solution is born, which digitalises hygiene processes in companies and makes them safe.

2023

We are modernising our hollu Campus in Zirl in several construction phases. New production, logistics & office buildings and a nature recreation park will be built by 2025.

Our locations

hollu is located at the headquarters in Zirl, Tyrol – with its own research and development as well as state-of-the-art production & logistics standards.

We supply our 20,000 customers with Austrian product quality from our 9 other locations in Austria, Northern Italy and Switzerland!

Award-winning quality

Quality made in Austria

Environmental management

Certified quality

Austrian coat of arms

Award-winning training organisation

17 Sustainable Development Goals

We operate in harmony with people and the environment and stand for sustainability in everyday life.

As your hygiene partner, we make your daily cleaning routine easier and create a customised concept for you!

  • Personalised advice
  • Made in Austria
  • 115 years of experience